The Smokefree Men project, in collaboration with the BC Lung Association, involved the research and development of new gender-relevant tools and approaches to smoking cessation (SC) for men. The resulting QuitNow Men website (www.quitnowmen.ca) uses interactive web technologies to support men’s efforts to quit smoking and prevent cancer. QuitNow Men is a first – one of the only SC interventions available that has been designed and developed just for men. This new resource is based on in-depth qualitative research and has been evaluated by users.
Research Team: John Oliffe, Joan Bottorff, Gayl Sarbit, Martha MacKay, Blye Frank, Cristina Caperchione, Leanne Currie, Jack Boomer, Sharon Hammond, Jonathon Schmid, Paul Sharp, Andrew Munroe
Funding: Canadian Cancer Society Grant # 701615
Selected Publications: In development
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