Smokefree Men

Taking action on cancer prevention with a men-friendly smoking cessation website

QuitNow Men

The Smokefree Men project, in collaboration with the BC Lung Association, involved the research and development of new gender-relevant tools and approaches to smoking cessation (SC) for men. The resulting QuitNow Men website ( uses interactive web technologies to support men’s efforts to quit smoking and prevent cancer. QuitNow Men is a first – one of the only SC interventions available that has been designed and developed just for men. This new resource is based on in-depth qualitative research and has been evaluated by users.

Research Team: John Oliffe, Joan Bottorff, Gayl Sarbit, Martha MacKay, Blye Frank, Cristina Caperchione, Leanne Currie, Jack Boomer, Sharon Hammond, Jonathon Schmid, Paul Sharp, Andrew Munroe

Funding: Canadian Cancer Society Grant # 701615

Selected Publications:

Bottorff, J.L., Oliffe, J.L., Sarbit, G., Sharp, P., Caperchione, C.M., Currie, L.M., Schmid, J., Mackay, M.H., & Stolp, S. (2016).  Evaluation of QuitNow Men: An online men-centred smoking cessation intervention. Journal of Medical Internet Research, 18(4):e83. doi:10.2196/jmir.5076   Full Article

Bottorff, J.L., Sarbit, G., Oliffe, J.L., Kelly, M.T., Lohan, M., Stolp, S., & Sharp, P. (2015).  “If I were Nick”:  Men’s responses to an interactive video drama series to support smoking cessation.  Journal of Medical Internet Research. 17(8), e190. doi: 10.2196/jmir.4491

Bottorff, J.L., Oliffe, J.L., Sarbit, G., Kelly, M. & Cloherty, A. (2015).  Men’s responses to online smoking cessation resources for new fathers: The influence of masculinities. JMIR Research Protocols, 4(2), e54. doi:10.2196/resprot.4079  Full Article

Want to check out this resource? Click here.

Smokefree Men